In a glowing tribute to her more than 20 years' silver
marketing expertise, metal-care products manufacturer J.A. Wright
& Co. published a handsome brochure calling her the "Silver
Belle" of the South.
Included in the brochure was a
bit of silver history: Did you know, for example, that the beautiful
"Repousse" pattern by Kirk was introduced in 1828 and is the
longest continually produced American flatware? Or that
"Chantilly," introduced in 1895 by Gorham, has been the most
Bremer is an authority on Chantilly, having published three
original catalogs on the pattern. In 1905, Gorham reintroduced
"the new Chantilly," perhaps setting a precedent for
Atlanta's Coca-Cola, which rechristened its most popular product as
the "new" Classic cola. Bremer claims no credit for
publicizing this marketing strategy.
She does credit much of her success to the knowledgeable, loyal,
customer-friendly staff she has assembled. In a private aside, with a
wink and in typical good humor, she insisted that most of the early
Silver Shop attendants stayed with her because of the shop's proximity
to the White House restaurant, another Buckhead landmark.
Longtime Bremer-watchers and shoppers know that this is only partly
true. While she does seek out competent associates, her real secret is
that she inspires her staff. No order is too small for full attention,
and no customer is any more important than another, even though the
shop is frequented by an array of the rich and famous.
At a dinner honoring Stanley Marcus' 92nd birthday, Bremer was
overheard to remark that his "Minding the Store" is a
well-read volume in her personal library. Her Silver Shop clientele is
evidence that no merchant minds the store with more panache and energy
that the tall, ageless, blonde Beverly Bremer.
For more, visit www.beverlybremer.com